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Article ID: 101382 Article

Discussing Social Media Using Affordance of Young Chinese Ethnic Minority Group Users

  • Lifu Li
    Faculty of Business, City University of Macau, Avenida Padre Tomás Pereira, Taipa, Macau SAR, China
    Author
  • Kyeong Kang
    School of Professional Practice and Leadership, University of Technology Sydney, 15 Broadway, Ultimo NSW 2007,Australia
    Author

Abstract

The study explores young Chinese ethnic minority group (EMG) users’ social media using affordance for engagement when they engage in intercultural contact on social media platforms. Grounded on the affordances theory, the relationships between influencing factors and using affordance have been presented in the research framework. Through interviewing fourteen EMG participants, critical findings in this paper have also been discussed in the final section, such as young Chinese EMG users who understand the original language supporting multi-language engagement, focusing on cultural content and following EMG influencers. Based on the comparison among various influencing factors, several suggestions have been provided for social media platform designers and related departments.

Keywords:

intercultural contact, online cultural ecosystem, social and cultural background, social media using affordance, Young ethnic minority group users

References

    Issue

    2024 Vol.4 No.1

    Copyright & License

    Copyright (c) 2024 Lifu Li, Kyeong Kang

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