Abstract
Sustainable economic resilience demands economic diversification activities in rural areas that emphasize the important role of sustainable productivity growth in achieving balanced development and reducing rural areas’ dependence on local or central government support. This conceptual paper explores the concept and mechanisms of green tourism, investigating the opportunities and challenges of green tourism development in rural areas to create sustainable economic resilience. Diversification, particularly through green tourism, serves as an important mechanism to enhance the resilience and well-being of rural communities by reducing their vulnerability to external shocks and economic disruptions. This approach promotes greater self-reliance and reduces the economic risks associated with over-reliance on traditional industries. This study argues that green tourism in rural areas offers opportunities to revitalize local economies, preserve cultural heritage, and protect the environment, while diversifying livelihoods and engaging communities in sustainable practices. However, it also faces challenges, including the risk of environmental disruption from excessive restoration, weak community involvement, cultural dilution, social fragmentation, and the need for effective policy frameworks to ensure long-term economic resilience.
Keywords:
Rural Economic Resilience, Green Tourism, Rural Economic Diversification, Sustainable Rural EconomyReferences
Issue
Copyright & License
, Norlida Hanim Mohd Salleh, Yuli Agustina, Nurbaidura Salim 
This work is licensed under a Creative Commons Attribution 4.0 International License.